Common People

brand identity

Urban gardening centre targeted towards young, forward-thinking professionals in East London.

the brand

The name

A nod to 90's Brit pop and therefore subcultures.

A sense of community, rebellion and authenticity.

The tone-of voice

Direct and tongue-in-cheek .

Grabs the attention of an otherwise bombarded demographic.

The overall aesthetic

Street portraiture and handmade brush strokes.

Playful and contemporary.